A spot for the 100th anniversary of Guerlain Shalimar. Then below the jump, a spot for Shalimar L’Essence.
500 customers
Hall set out on a business plan in October 2024, and within months, she had a small business loan and a lease on a retail space in downtown Salt Lake City. In July, she opened Solvi, offering perfumes by Chicago indie brand Pearfat and Australian label Peosym, for example. On her first day, she had 500 customers.
— Read more in From Salt Lake City to Atlanta: Why niche perfume stores are popping up across the country at Glossy.
The growing perfume boom
Beyond creating its own fragrances, Liberty has increased the footprint of its fragrance counter in response to the growing perfume boom. In 2024, the store opened its purposefully low-tech Fragrance Lounge to offer customers a more intimate fragrance shopping experience away from the main shopping floor. It is not the only major retailer to do so: In September, Nordstrom remodeled the beauty section of its New York City location with an expanded fragrance offering.
— Read more in Liberty London is betting on fragrance’s ongoing growth with the North American launch of its in-house perfume brand at Glossy.
We are beautiful
A spot for Estée Lauder Beautiful Magnolia Fleur.
Life is beautiful
“What really made Lancôme a three-axes-strong powerhouse was the success of La vie est belle,” said Cyril Chapuy, global president of L’Oréal Luxe, of the 2012 launch. “Before that, Lancôme was strong in skin care and makeup, but was very regional in fragrances.”
The scent, whose name translates into “life is beautiful,” became a global sensation and success. It ranked number one in Europe in 2024 for the 11th consecutive year, and is among the top five worldwide and first in France.
— Read more in Long Live Lancôme’s La Vie Est Belle at Women's Wear Daily.