A spot for Ferragamo Signorina Libera.
Fragrance graveyard
While prestige fragrance has been witnessing an unprecedented boom recently, the most recent transformation has been happening at a mass level. For example, in the UK fragrance market, 63% of sales in 2023 will be non-luxury. In the past often dismissed as a “fragrance graveyard” with limited testing opportunities, bottles locked away behind a counter or on transparent shelves, mass fragrance sales still constitute 40% of market sales according to IMARC.
— Read more in The New Fragrance Consumer And Emerging Opportunity At Mass at BeautyMatter.
The most sensual expression of Soleil
Tom Ford on Tom Ford Feu de Soleil.
Being more present
I'm always questioning why we’re wearing perfume and why we create perfume,” Barnabé Fillion tells me over Zoom from his Tokyo hotel room. “I'm not very interested by this idea of it being a very intense extension of your personality. For me, it's much more about connecting with your senses and being more present.”
— Read more in With Aesop's Gloam, Barnabé Fillion is Rebelling Against the Perfume Industry at Esquire.