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Browsing by category: perfume in the news

This bestial brew

Posted by Robin on 1 October 2025 Leave a Comment

I planned to wear Zoologist’s T-Rex fragrance to a [New York Fashion Week] show, but I couldn’t bring myself to subject the glitterati to this bestial brew, which roared with smoky cade (from juniper) and metallic rose oxide. Instead, I wore it to brunch with my sister, who was delighted. “You smell stale, musty and a bit bloody,” she said, as her King of the Dinosaurs bro tore apart a bowl of maple-pecan granola.

— Read more in What’s a ‘Manly’ Fragrance? We Try Scents Smelling of Gas, Smoke and Rhinos at The Wall Street Journal. Hat tip to VanMorrisonFan!

An identical perfume

Posted by Robin on 30 September 2025 4 Comments

“We worked with perfumers to achieve an identical perfume, replacing one molecule with a fresh floral note for an equivalent one that gives this transparent floral effect,” says Anaïs Paillard, fragrance development coordinator at the company. “We also reduced a couple of ingredients with citrus notes and another with an aromatic note with a lavender effect. We worked to balance the formula using equivalent substitutes.”

— On Halloween Eau de Toilette, which has been reformulated twice. Read more in Why doesn’t my favorite perfume smell the same anymore? The mysterious task of fragrance reformulation at El País.

The delicious smell of their favourite brekkie

Posted by Robin on 27 September 2025 8 Comments

As part of its ongoing mission to help guests sleep better, wake easier and never miss brekkie again, all Holiday Inn Express hotels across Australia and New Zealand, as well as participating hotels in Singapore, Thailand and Japan will now offer guests the chance to trial the exclusive in-room scent experience. The aptly named Breakfast Alarm Clock showcases one of the brand’s most loved and valuable hallmarks – free hot breakfast, anywhere, always – turning it from a promise into an unforgettable start to the day.

Guests who trial the Breakfast Alarm Clock can choose their preferred wake-up aroma and will be gently roused each morning by a diffuser-style scent alarm – no jarring beeps or blaring tunes, just the delicious smell of their favourite brekkie wafting through the room.

— Read more in Wake up and smell the breakfast: Holiday Inn Express launches limited edition scent-powered alarm clock at IHG.

Low scores on a clinical scent-detection test

Posted by Robin on 26 September 2025 6 Comments

The results revealed that 80% of participants who reported a change in their smelling ability after having COVID-19 earned low scores on a clinical scent-detection test taken about two years later. Of this group, 23% were severely impaired or had entirely lost their sense of smell.

Notably, 66% of infected participants who did not notice any smelling issues scored abnormally low on the evaluation as well, the authors say.

— Read more in While It May Go Unnoticed, Loss of Smell May Linger for Years After COVID-19 at PRNewsWire.

Odors can hang on through washes like uninvited guests

Posted by Robin on 25 September 2025 8 Comments

Seriously, those odors can hang on through washes like uninvited guests, and at some point you start wondering if you’ll ever win the battle. Spoiler: it’s not about how hard you scrub or how much detergent you pour in—it’s about tackling the odors at their source. Which is where a little extra help from the right product comes in handy.

— Read more in Say Goodbye to Lingering Laundry Smells with This Innovative New Odor Eraser at Dengarden. tldr; The product is Dropp's Odor Eraser, and while it's rather expensive ($36 for 64 pods), I will be buying some if it appears to work well — it just launched last week. Meanwhile, my standby to remove stubborn perfume (or someone else's incredibly perfumed laundry detergent, when I buy used clothing) is Lysol Free & Clear Laundry Sanitizer as a pre-soak, and it does work pretty well. If you have any odor-removing tricks, do comment! 

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