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Browsing by category: perfume in the news

Jardins

Posted by Robin on 13 June 2023 Leave a Comment

A spot for Hermès Un Jardin à Cythère and a few others in the Jardins collection.

At least 25%

Posted by Robin on 13 June 2023 Leave a Comment

COVID caused more than 20 million Americans to lose their ability to smell and taste, and at least 25% haven't regained those vital senses, a new study says.

Survey responses from nearly 29,700 adults also show a correlation between more severe COVID infection and taste and smell loss, researchers reported recently in the journal The Laryngoscope.

— Read more in Millions Still Haven't Recovered Full Sense of Smell After COVID at WFMZ.

It’s not the most sustainable

Posted by Robin on 12 June 2023 Leave a Comment

“Palo Santo, for instance, doesn’t yield valuable oil until it’s around 80 years old,” explains Aeir co-founder Enrico Pietra of his reasoning to go fully synthetic from the get-go. “If you have to chop down a decades-old tree just to extract [its fragrance], it’s not the most sustainable. Regardless of how amazing your packaging might be, or how you’ve reduced your carbon footprint by not using glass, I think at the end of the day it really starts with what you’re putting inside the bottle, which is the product.”

— Read more in A New Class of Eco-Conscious Fragrance Makers Wants to Make Your Cologne More Green at Robb Report.

Crisp and effortless

Posted by Robin on 9 June 2023 1 Comment

A quick spot for the reissued Tom Ford Azure Lime.

Mildew, garum, chlorine gas, sewers, and rotting flesh

Posted by Robin on 9 June 2023 Leave a Comment

Perhaps unsurprisingly, some of the smells required to accurately recreate certain historic settings are not particularly pleasant – among the more-than 500 speciality scents listed on AromaPrime’s website are such unappealing but evocative offerings as mildew, garum, chlorine gas, sewers, and rotting flesh – but, when the company launched in 1973 (then known as Dale Air), its main focus was removing bad smells. Founder Fred Dale began with designing pleasant aromas for places like hospitals and care homes, and also devised nostalgic scents to encourage reminiscence and conversation between residents of the latter spaces, particularly those with dementia. Many of these individuals had been young in the 1920s and ’30s, and so Fred created comfortingly familiar scents from those decades: toffee, coal fires, horses, carbolic soap.

— Read more in Scent back in time: how ancient odours can bring the past to life at The Past.

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