Sephora expanded their mini perfume section by 40% in the past year, recognizing that customers want variety over volume. Liberty London stocks limited-edition tiny bottles like Diptyque’s Orphéon EDP, which sells out within weeks. The retail strategy shifted from pushing large commitments to encouraging exploratory purchases.

The connection to broader fashion trends is unmistakable—just as tiny sunglasses replacing oversized frames and tiny shoes taking over 2025 demonstrate, we’re embracing smaller, more intentional choices across all style categories.

— Read more in 5 tiny perfume bottles replacing full-size fragrances this year (and why they work better) at World Day.

[Lorna McKay] says that fragrance can have a “gentle cocooning” effect to help you relax and feel calm, especially trendy skin scents or perfumes with notes of “lavender, rose, jasmine, chamomile, sandalwood, ylang ylang, soft vanilla and cannabis, which are soothing and may even help you sleep more deeply”, says McKay. A 2022 study even found that a fragrance we like can help improve sleep quality, no matter the notes featured.

— Read more in I struggle to get to sleep, but wearing a perfume to bed has been a game-changer at Stylist.