Though most people didn't take to the smell, a small contingent of staffers liked it.

Maddie Berg, a senior editor on the tech and trending news desk, smiled after sniffing the paper. "I think it smells good," she said. "It smells like someone who'd been at a campfire and working the farm or something. Like a burly country man."

— The staff at Insider smell Elon Musk Burnt Hair. Read more in What does Elon Musk's 'Burnt Hair' perfume really smell like? We asked our newsroom to do a blind test of the new fragrance.

What is the impact of these measures? Armani claims that refilling reduces the use of glass by 38%, metal by 67% and plastic by 20%, and that buying a 50ml spray bottle and a 150ml bottle to refill reduces the carbon footprint of that fragrance by 64%. As this is company data, it is difficult to verify, although it would seem logical to think that refilling a bottle of perfume once should halve the carbon footprint of the packaging. However, this trend is still in the minority: according to Premium Beauty News, data from market consultancy NPD indicates that refillable fragrances account for only 6% of sales in Europe, and refills for 1%, although there was a 31% increase in 2022 compared to the previous year.

— Read more in Can the Planet Afford Luxury? at BBVA OpenMind.

We are, perhaps, the last generation to know the intimacy of lead pencil on paper. If you closed your eyes now, could you not recall it? The sound of dozens of scribbling tips pressed into pads of paper, before you got older and pencils were swapped out for pens laden with inks of red and blue. No doubt if you tried, you’d smell that distinct wood and metallic scent of pencil shavings wafting to your nose, just as you did when you were a child, those many years ago.

— Read more in Bottling Innocence: What Fragrance Takes You Back To Your Childhood? at Grazia.