The (possibly NSW) spot for Tom Ford Signature Café Rose.
Three-times the rate of the total fragrance market
“Fragrances sized under one ounce are selling at three-times the rate of the total fragrance market,” said Jacquelyn Wenskus, fragrance analyst at Circana. That pace is continuing from last year for the category, the firm noted.
“Fragrances under one ounce cost a fraction of the price, about a third of the price of larger size, so these appeal to the consumer that is being cautious with her money but still looking to treat themselves,” she said.
— Read more in How we’re buying perfume could signal how we’re feeling about the economy at CNN.
The Chinese have burned incense ever since the Han Dynasty
“Home fragrance is booming in China for three reasons,” said Chinese millennial Grasse institute of perfumery student Wanqiu Chen. “First, the Chinese have burned incense ever since the Han Dynasty. Second, there are more home fragrance choices than ever before. And lastly, the marketing strategies for perfumes and fragrances have been very strong lately, with a lot of celebrities and KOLs sharing their decor and candle purchases on Chinese social media.”
— Read more in Scents of style: China’s 2023 boom in luxury home fragrances at Jing Daily.
One-of-a-kind perfumes
AI is also opening up opportunities for us to become more involved in the scents we buy, with a new crop of brands using AI tools to help customers create bespoke or personalised fragrances. EveryHuman is pioneering what they call ‘Algorithmic Perfumery’ the world’s first AI-guided scent creation platform which allows you to create one-of-a-kind perfumes based on information you enter via a questionnaire. Self-proclaimed digital perfume house, No Ordinary Scent is pursuing a similar path, using AI to create scents based on memories that mean something to you – simply upload 1-3 images and see what the machine comes up with.
— Read more in Are Robots Coming For Our Perfume? The Rise Of AI In Fragrance at Elle.
Ten Thousand Thorns and an Elixir
"Shot at Jabal Akhdar in Oman, by Shini Park, a South Korean photographer and creative director, the film provides an exclusive look into the sacred and unique ways of the Omani Rock Rose Harvest, showcasing high perfumery tradition and refined mastery of craft."