Karlie Kloss for Carolina Herrera Good Girl Blush.
They have all been Jerome creations
In more recent years, before starting to develop my own scents, I played around with lots of different perfumes, never quite finding my signature one. But what is interesting is that when I investigated fragrances that I have been drawn to over the years, they have all been Jerome creations. It was why I was adamant that I wanted to collaborate with him for my fragrance collection.
— Victoria Beckham on why she wanted perfumer Jérôme Epinette to work on Portofino ’97, San Ysidro Drive and Suite 302. Read more in Victoria Beckham on her new trio of fragrances at Harper's Bazaar.
Different people can have varying perceptions of the same scents and odors
Different people can have varying perceptions of the same scents and odors, for instance perceiving the same perfume as "fruity" or "musky." Studies have suggested that the ways in which the same odors are mapped in the brain of different individuals are highly flexible, particularly compared to visual stimuli, which are typically represented similarly.
— Read more in Study sheds light on the neural underpinning of subjective odor perceptions at Medical Xpress.
Gen Z’s usage has expanded significantly
Fragrance usage in the US is up slightly this year, compared to 2022. The age group leading the boom? Gen Z consumers.
In fact, Gen Z’s usage has expanded significantly, up five percentage points to 83%, according to findings from Circana’s Fragrance Consumer Report 2023.
Compared to total fragrance wearers, Gen Z over-indexes when it comes to myriad factors. For one, consumers aged 13 through 26 rank highest when it comes to heavy usage, or wearing fragrance at least three times a week, and are now more engaged with the category than Millennials.
— Read more in Gen Z Is Sweet On Smelling Good at Happi.
Botanical rainbow, part 2
Úrsula Corberó, Greta Lee and Stéphane Bak in a new spot for the Loewe Botanical Rainbow collection.