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Am I allowed to enjoy the way fig mixes with coconut on my wrist

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Can’t I want to smell like a soapy hotel bubble bath AND listen to Sleater-Kinney? Does hot always have to smell like Carolina Herrara’s Good Girl, or can I be hot and smell like oakmoss? Am I allowed to enjoy the way fig mixes with coconut on my wrist without it being all about my “mermaidcore summer”? These influencers need to stop telling us to find our exact right scent, brand, and bottle and make it all neatly fit into an internet trope—it’s honestly exhausting.

— Read more in Nope, Your Perfume Does Not Have to Fit Your ~Aesthetic~ at Cosmopolitan via Yahoo.

A rose extract dubbed “anti-morose”

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Puig says it took 45 million brain readings from men aged 18-35 to finesse the cologne Phantom by Paco Rabanne, adding lavender and lemon to the formula as a result of its research. Givenchy Irresistible eau de parfum – the latest iteration of the Very Irresistible range that has been a bestseller for 20 years – includes a rose extract dubbed “anti-morose”, chosen after biometric research.

— Read more in How AI and brain science are helping perfumiers create fragrances at The Guardian.

It’s also not entirely clear how many people have anosmia

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It’s also not entirely clear how many people have anosmia. In 2012, research analyzing the U.S. National Health and Nutrition Examination Survey estimated that 23 percent of Americans over the age of 40 report some alteration to their sense of smell. A 2016 paper that examined results from a later version of same survey estimated that more than 12 percent of American adults had some sort of olfactory dysfunction. And Fifth Sense, a charity for smell and taste disorders, estimates that 1 in 10,000 people have congenital anosmia.

— Read more in The Study of Smell Loss Still Struggles for Support at Undark.

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