L'Occitane goes retro for their Holiday 2023 spot.
Notoriously unreliable human noses and brains
Machine-learning algorithms require a huge amount of data to function, and the only information available for a scent comes from notoriously unreliable human noses and brains. (Even slight tweaks to a molecule can make a sweet, banana-scented compound reek of vomit; mysterious changes to your nose and brain, as many unfortunately learned from developing COVID-19, can make coffee smell of sewage.)
— Read more in Computers Are Learning to Smell at The Atlantic.
Why?
“Both of my grandmothers were chefs so I grew up in the kitchens and smelling the fields of flowers around our house,” she said from her home in Paris. Ms. [Dora] Baghriche, a senior perfumer at the fragrance development company Firmenich, has since created scents for major fashion houses like Yves Saint Laurent and Estée Lauder.
But one of the most unusual challenges of her career came when an unexpected brand asked her to design a fragrance for new spaces they were building called “experience centers.”
The brand was Mastercard, befuddling Ms. Baghriche, 43. “When Mastercard told me what they wanted to do, my first question was, ‘Why?’” she said.
— Read more in When You Think About Your Credit Card, Does a Fragrance Come to Mind? at The New York Times.
I was very happy wearing it that day
“I’m very suspicious of the idea of the one greatest day of my life. And for me, that day was really part of a whole chapter,” says Jessica Murphy of her 2007 wedding. For the small ceremony at her high school chapel, she wore her mother’s dress and her grandmother’s favorite perfume, Bellodgia by Caron, a soft carnation and rose scent. “I was very happy wearing it that day, because it was something I loved that was already part of my life, the way my husband was already part of my life by that point.”
— Our own Dr. Jessica weighs in on wedding fragrances. Read more in at How to Pick the Perfect Wedding Fragrance at Harper's Bazaar.
LBTY x 5
Five 30 second spots (4 are below the jump) for LBTY Adelphi Sun, Liberty Maze, Tudor, Wild Rosinda and Zephirine.