A quick spot for Maison Margiela Replica Under The Stars.
The upscale approach
In addition to new pop-culture icons putting their spin on things in the world of scent, Bar also remarked that celebrity fragrances today are more lavish compared to previous iterations.
“It’s all about the upscale approach these days. We’re seeing these brands at much higher price points than before, creating buzz with limited releases and waitlists that make their products super coveted,” Bar said, pointing to Beyoncé as an example.
— Read more in From White Diamonds to Cé Noir: The evolution of celeb fragrances at Inside Retail.
Sephora has drastically changed the way people shop for fragrances
Sephora has drastically changed the way people shop for fragrances in its stores, and it’s blaming store thefts for it.
Sephora told CNN that it has removed all fragrances – which it said are among the most targeted items for theft – from stores shelves and displays and replaced them with fragrance tester bottles.
— Read more in Sephora has locked up all its perfume. It says too many people were stealing.
That’s what explains this boom
Coty CEO Sue Nabi told Yahoo that Gen Z are using fragrances on their clothes and outfits, in addition to their skin. “They spray much more, and it’s shortening the life span of the usage of the product,” she said. “That’s what explains this boom, both in volume and in value behind this market.” Coty, which raised its annual sales outlook last week, is launching more fragrances to meet demand. In April, it announced what it calls “the first globally distributed fragrance manufactured using alcohol from 100% recycled carbon emissions.”
—Read more in ‘A category our consumers are asking for’: Why more brands are getting into fragrances at ModernRetail.
The garden of dreams
Anya Taylor Joy for Dior Holiday 2023.