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Browsing by category: perfume in the news

Back to the drawing board

Posted by Robin on 13 December 2023 5 Comments

Fragrance houses and designer brands are going back to the drawing board to rework their marketing and communication approaches in order to adapt to this radically different consumer.

“This new generation learns visually. They aren’t readers. Their search engine is YouTube, not Google. They use TikTok, Instagram and YouTube to learn new skills. Print ads won’t reach them. Facebook and Google won’t reach them. Fragrance and fashion brands need to focus on sustainability and create inspirational rather than aspirational marketing,” said Cole.

— Read more in Gen Zs love expensive perfume. The curious phenomenon of a small luxury in bad times at National Post.

A minimum spend of £40,000

Posted by Robin on 12 December 2023 8 Comments

A new opportunity in ultra-luxe beauty is unfolding. In 2024, premium brands will be exploring how to woo the wealthiest consumers through product innovations and retail experiences.

It is a trend that has already permeated hospitality and fashion. This year, Chanel unveiled two invitation-only boutiques for its top-tier clients in China, while Gucci’s new Salon concept, open in London, Los Angeles and Tokyo, has a minimum spend of £40,000.

— Read more in When luxury is not enough: Enter the new tier of ultra-luxe beauty at Cosmetics Business.

An organism’s reaction to repugnant odors

Posted by Robin on 11 December 2023 Leave a Comment

In a study involving nematode worms, scientists found that when these worms were exposed to a specific compound released by harmful bacteria, it triggered the activation of a neural pathway. This activation led to an increase in the lifespan of the worms and a reduction in protein aggregation, which is known to be a contributing factor in the development of neurodegenerative illnesses.

An organism’s reaction to repugnant odors can be an indicator of the organism’s capacity to protect itself from harmful substances and live longer. This at least is what happens in the case of nematodes of the species Caenorhabditis elegans.

— Read more in The Scent of Longevity: How Smelling Harmful Substances May Prolong Life at SciTechDaily.

A secret code

Posted by Robin on 7 December 2023 4 Comments

Lush is offering an exclusive tour of its factory in Poole if shoppers can find a secret code hidden in one of its Intergalactic bath bombs.

Eight codes have been included in the product range, which will be delivered at random to the body care brand’s UK stores and become available to purchase from 7 December.

— Read more in Lush launches Willy Wonka-style competition for factory tour at Cosmetics Business.

It’s time for a joyful show

Posted by Robin on 4 December 2023 Leave a Comment

The holiday video from Hermès.

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