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Browsing by category: perfume in the news

Some benign floral ghost

Posted by Robin on 27 December 2023 Leave a Comment

When I get home I eat a piece. The bitterness of the chocolate overwhelms all else. But I have a second piece. And another. And then, an aroma like a spectre. It’s there, lavender, like it ought to be. Faint but powerful in its evocations, stimulating the hippocampus, bringing Provence and scented pillows into focus, counterpointing the sharpness of the cacao on my tongue like some benign floral ghost.

— Read more in I lost my sense of smell after Covid. Here’s what I’ve learned about life without it at The Guardian.

An enjoyable, inoffensive smell

Posted by Robin on 22 December 2023 3 Comments

Cé Noir has an enjoyable, inoffensive smell — and that’s my main issue with it. Of the few things Beyoncé said about the scent in her unboxing video, what stood out was that she wanted to create a “monolithic” fragrance. It’s accurate. It smells like someone who is comfortable with uniformity and sameness, which feels out of step with the whole vibe of Renaissance.

— Read more in Beyoncé’s Cé Noir Fragrance Is Not What We Expected at Allure.

No. 3

Posted by Robin on 21 December 2023 7 Comments

The spot for Eilish No. 3 from Billie Eilish.

The lucrative Chinese market

Posted by Robin on 21 December 2023 Leave a Comment

Beauty giants are making sure that the brands in their portfolio are entering the lucrative Chinese market and investing in up-and-coming domestic brands specializing in specific sectors.

This trend showcases global beauty firms’ optimism about the long-term development of China’s beauty market. But instead of seeing the Chinese market simply as a sales growth engine like in the past, they are now paying more attention to the emerging brands that can tap into segmented needs as the market matures.

— Read more in Why is Estée Lauder investing in Chinese perfumer Melt Season? at Jing Daily.

Cookie-scented body-care products

Posted by Robin on 20 December 2023 Leave a Comment

Clean beauty and lifestyle brand Beekman1802’s newest collaboration demonstrates the power of olfactory holiday nostalgia.

For the 2023 holiday season, the brand partnered with Nestlé Toll House to release a line of six cookie-scented body-care products. The limited-edition line generated more than $1.6 million in one day despite the fact that customers couldn’t smell the products before purchasing.

— Read more in How Beekman1802 used olfactory nostalgia to sell $1 million worth of products in 1 hour at Glossy.

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