A short spot for Chloé Nomade Nuit d’Egypte.
Does not resonate in 2024
But the juice of 1947, of course, does not resonate in 2024—and it’s for this reason Francis says that the original Miss Dior is not for sale today. “You don’t want to wear clothes from 1947, and it’s the same for perfume. No one wants to smell like their grandmother, but [in the same as fashion] you can keep the ideas, philosophy or structure and reshape it to make it more relevant.”
— Read more in Francis Kurkdjian just reinvented Miss Dior—and I was one of the first to smell the new perfume at Marie Claire.
The Ourika Community Gardens
An almost 3 minute spot from Yves Saint Laurent about the Ourika Community Gardens, in the foothills of the Moroccan Atlas Mountains not far from Marrakech. (Read more in Sowing Seeds With YSL Beauty at Elle.)
I felt like the fanciest girl in kindergarten
Growing up, I have very clear memories of my mother dabbing Agua de Colonia behind each of my ears. At the ripe age of five, I felt like the fanciest girl in kindergarten and looked forward to my mother scenting me every morning before boarding the school bus. As a Mexican child, wearing perfume aligned with our Latin culture, but it wasn’t yet part of my American classmates’ elementary school beauty routine.
— Read more in Fragrance Is Coming for Your Children at Elle.
Stimulate brain wave activity in the prefrontal cortex
Floral scents, in particular, have some fascinating brain health benefits. Take this 2022 study, which discovered differences in adults’ attention levels and emotional states during a flower arranging session. It’s the olfactory stimulation from the cut flower fragrances, researchers theorize, that stimulate brain wave activity in the prefrontal cortex.
— Read more in It's True: Smelling Flowers Can Make You Smarter & Happier at mindbodygreen.