Sniffing their way

Posted by Robin on 29 October 2025 2 Comments

Ever wondered what war smells like? Or ponder the odor of love, or the stench of medieval Paris, or the sacred fragrance of religion?

A new exhibition in Germany allows visitors to discover unknown worlds of smells by sniffing their way through 81 different fragrances across 37 different galleries.

The show “The Secret Power of Scents,” which opens to the public on Wednesday at the Kunstpalast museum, in the western city of Düsseldorf, combines fragrances with art, taking visitors on a journey of more than 1,000 years of cultural history.

Challenge a foundational theory of how smell works

Posted by Robin on 28 October 2025 Leave a Comment

The marine whiff of ambergris. The citrusy tang of grapefruit. The must of “corked” wine. The human nose can detect a virtually infinite palette of odors, some at vanishingly low concentrations. But puzzlingly, our bodies only use about 400 receptor proteins to interpret them. Now, fragrance researchers in Switzerland have landed on a new way to study the proteins in the laboratory—and their results, they say, challenge a foundational theory of how smell works.

— Read more in Perfume scientists tweak cells into having ‘sense of smell’ at Science.org.

The brick-and-mortar fragrance business is booming

Posted by Robin on 25 October 2025 4 Comments

While sniffing via a screen is a technology yet to be cracked, the brick-and-mortar fragrance business is booming: 75 percent of fragrance sales in the U.S. happen in stores. And over the past year, it’s seemed as if every other boutique opening in the city is a perfumer or a home-fragrance shop. [...] Naked Ghosts (66 Greenwich Ave.), which opened in the summer, offers a tight selection of niche eaux (such as Annindriya and Chester Gibs’s Walk With Me) chosen by store co-founder Christophe Laudamiel, a perfumer whose own fragrances are for sale.

— Read more in What’s That Smell? 11 New Fragrance Stores Open in New York magazine.

Crafted

Posted by Robin on 24 October 2025 Leave a Comment

A spot for the Loewe Crafted Collection.

When you smell good, you feel good

Posted by Robin on 24 October 2025 Leave a Comment

Perfume’s inherent ability to enhance and alter emotions is arguably the biggest reason for its sudden resurgence as a major force in beauty. That's not exactly surprising, given the current political instability and general anxiety and unease about, well, the state of the world.

When you smell good, you feel good.

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Now Smell This

a blog about perfume

Sniffing their way

Challenge a foundational theory of how smell works

The brick-and-mortar fragrance business is booming

Crafted

When you smell good, you feel good