The world’s biggest cryptocurrency exchange, Binance, went viral this week for posting about a new product in its offering. It wasn’t a token. It wasn’t a structured product. It wasn’t equity. It was … perfume.

“Crypto by Binance” has a ring to it, but not in the fragrance market. To be fair, the new scent—billed as "Affordable Affluence" and sold at pop-up stores in Bahrain, is to promote an "Academy” or a learning course and associated credit for women who want to learn more about cryptocurrencies.

— Read more in Perfume won’t fix the crypto industry’s failure to attract women at Fortune via Yahoo.

Say what you want about “Eau de Binance,” but it beats the crypto industry’s contribution to International Women’s Day in 2022, when Bain Capital Crypto announced its new investment team by enthusiastically posting a collage of seven men. But even as more women enter the industry, the crypto sphere has struggled to shake the stench of a men’s locker room.

— Read more in Binance made crypto perfume in a baffling attempt to woo women at Techcrunch.

Another fragrance note that cropped up was white florals, such as jasmine or tuberose. In fact, after sprtizing [sic] some scents in the Who What Wear beauty cupboard, junior beauty editor Grace Lindsay and I came to the conclusion that white florals can very easily slip into dated territory—and other beauty journalists agree.

—Read more in Beauty Editors Think These 4 Perfumes Smell "Dated"—Here's What We're Spritzing Instead at Who What Wear.

When Helena Bonham Carter walked onto the set of 2012’s Dark Shadows movie, she was stinking of bourbon whiskey and Gauloises cigarettes.

Her character was a chain-smoking alcoholic psychiatrist, but Bonham Carter hadn’t gone “method”; she had simply spritzed herself with a bespoke fragrance created specifically for her by fragrance designer Azzi Glasser.

— Read more in The woman who helps actors get into character — in a very unconventional way at CNN.

On the heels of last year’s cherry perfume craze — propelled in part by Tom Ford’s viral Lost Cherry fragrance and its woodier counterpart, Cherry Smoke — brands are delving deeper into the realm of fruit-forward compositions.

While Spate forecasts cherry fragrances will remain a distinct frontrunner through 2024, it has also tracked year-over-year search growth of 60.4 percent for peach perfumes; 39.2 percent for citrus fragrances, and slightly lesser — but still significant — growth for mango and coconut perfumes.

— Read more in Fruit Perfumes Are the ‘It’ Fragrance Trend for Spring at Women's Wear Daily via Yahoo.