The spot for Hermès H24 Herbes Vives.
Something really big
“There is something really big happening with vanilla right now,” says [perfumer Bérénice] Watteau. [Perfumer Rodrigo] Flores-Roux agrees, noting that there are many different types of vanilla as well. “When you think about a vanilla bean, it doesn’t really smell like sweet, fluffy, yellow Häagen-Dazs,” he explains. “They smell very leathery, very smoky and very oily. That’s why we have musky vanillas, solar vanillas— meaning they have a sunny, beachy vibe—and also burnt, smoky vanillas.”
— Read more in These Are the 3 Biggest Fragrance Trends of the Year, According to Perfumers at NewBeauty.
We lift the lid
Smell is a powerful sense that can evoke memories and spark emotional connections. And it's increasingly big business.
In this programme, we lift the lid on the multi-billion dollar fragrance industry; finding out how scent can influence customer behaviour, build teams, and even help to sell houses.
— You can listen to The business of scent at BBC World Service's Business Daily (18 minutes). Hat tip to AnnE!
Givenchy x 2
Short spots from Givenchy for La Collection Particulière Fantasque, and below the jump, Gentleman Society Extreme.
L’Oreal SA is considering a potential investment in Omani luxury fragrance company Amouage
L’Oreal SA is considering a potential investment in Omani luxury fragrance company Amouage, according to people familiar with the matter.
The French beauty group has been holding talks on the possible purchase of a minority stake in Amouage, the people said, asking not to be identified because the information is private. Amouage’s owner, the SABCO Group conglomerate, has discussed a valuation of more than €3 billion ($3.2 billion) for the business in any deal, according to the people.
— Read more in L’Oreal Eyes Stake in €3 Billion Perfume Brand Amouage at MSN.