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The practice of layering also has led to a significant shift in the definition of men’s fragrance in the region. Fahreen Laskar, a beauty influencer who divides her time between London and Dubai, said she has noticed men in the Gulf region embracing fragrances that just a few years ago were considered strictly for women.
— Read more in Men’s Fragrances Perfume the Middle East at The New York Times.
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Dior's Holiday 2025 video, featuring Anya Taylor-Joy and Deva Cassel.
Rita Hayworth and Simone Signoret loved it. So did Andy Warhol. But the sultry scent of Shalimar, the Guerlain perfume celebrating its 100th anniversary this year, isn’t for everyone.
“It’s really a perfume that not all women can wear,” said Ann Caroline Prazan, the French perfumer’s director of art, culture & patrimony. “You must be strong; you must be free; you must be self-confident.” And you must love the fragrance’s bold notes that include patchouli and incense as well as less emphatic ones, like bergamot and rose.
— Read more in The Scent That Launched a Thousand Seductions at The New York Times.
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"We haven’t traditionally done fragrances that are gourmand, but we wanted to bring something fruity and fun [to market],” founder Ian Blair says. He was concerned that gourmand scents would be “too edible,” by which he means he didn’t want his detergent to make your clothes smell like food. He needn’t have worried. “It’s been a very well-received fragrance,” he says. “In fact, out of all of our limited edition fragrances, it’s the one that’s sold the fastest.”
— On Laundry Sauce's Mojave Peach detergent. Read more in Products are changing what we think ‘clean’ smells like at The Washington Post.
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The Paris-based companies on Monday announced the sale of niche fragrance house Creed to L’Oréal, as well as a 50-year exclusive license to develop beauty lines for Bottega Veneta and Balenciaga under the beauty giant’s umbrella. The agreement also grants L’Oréal an option for Gucci Beauty—currently licensed to Coty until at least 2028, and a 50/50 joint venture in the wellness and longevity categories. [...]
Still, markets remained cautious: Kering’s shares rose 4% on Monday but ended down 3.9% on Friday following a 10% drop in quarterly sales. L’Oréal slipped about 1% on the day of the announcement and ended the week down 0.2% after logging sales growth that came below analysts' expectations—a sign that investors expect results from the transaction only over the medium term.
— Read more in How Much More Can L’Oréal Grow After €4 Billion Deal with Kering? at BeautyMatter.