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With the average person’s screen time now nearly seven hours a day, and much of that time spent indoors, our overreliance on sight and sound has only intensified. But given that humans are animals with five (or arguably many more) senses, are we neglecting our other faculties, and what is it doing to us?
— Read more in ‘Smell is really important for social communication’: how technology is ruining our senses at The Guardian.
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Consumers are attracted to luxury fragrances for many of the same reasons as luxury fashion: quality, craftsmanship, and the emotional and aspirational elements for which these types of brands are known. Designer and artisanal fragrance brands account for over 80% of the sales revenue within the U.S. prestige fragrance market and boasted double-digit growth rates in 2023, according to Circana data. Similarly, 7-in-10 fragrance consumers are willing to pay more for higher concentrations, which are stronger, longer lasting, and higher priced.
— Read more in Why EDPs and Parfums Are Outperforming the Rest of the Fragrance Market at Beauty Packaging.
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[Sandeep Robert] Datta, whose HMS lab studies how animals use senses to understand the world around them, says that neuroscience has revealed the mechanisms behind odor’s power to spur memory — a power with evolutionary origins. Our ancient ancestors relied on smell to build maps of their surroundings and remember where they’d been. “You can think of the original brain as being a sense of smell plus a sense of navigation plus a sense of memory,” Datta says. “That explains why all those structures are so intimately connected, and why odor memories are so evocative.”
— Read more in The Connections Between Smell, Memory, and Health at Harvard Medicine.
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The spot for Loewe Paula's Ibiza Cosmic.
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"Alien by Thierry Mugler was one of [the perfumes] used," she told Harper's Bazaar UK. "The first one, I'd come onto set in the morning and I'd spray myself with an incredibly oud-y, dark leathery scent and I'd wear that in the make-up chair, which as you can imagine was quite a long process. When I would come back into my trailer, I'd get into my clothes as Amy and put on my perfume as Amy. And that was Alien."
— Actress Marisa Abela on playing Amy Winehouse in the new movie Back to Black. Read more in Marisa Abela shares the exact perfume she used while playing Amy Winehouse at Harper's Bazaar UK.