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Browsing by category: perfume in the news

Delicate floral motifs

Posted by Robin on 15 May 2024 Leave a Comment

Flowers are present in medicines, rituals, and daily prayers. They are everywhere depicted in religious imagery. They are etched or inlaid in the stones of great monuments, like the Taj Mahal, whose postcard views deprive you of what anyone who has seen it firsthand knows. That is, how abundantly the marble tomb is inlaid with delicate floral motifs, stone images depicting a minimum of 23 different flower species symbolizing, among other things, the four cardinal directions, the five senses, and the six divine attributes of God.

— Read more in The Private Life of Perfume: An epic pilgrimage along India’s jasmine trail at Town & Country.

You can feel it in the air

Posted by Robin on 14 May 2024 8 Comments

Tom Hardy, the new face of Jo Malone Cypress & Grapevine.

Giving names to odors

Posted by Robin on 14 May 2024 Leave a Comment

Researchers have discovered that giving names to odors not only affects our perception of them but how they are processed in our primary olfactory cortex, the area of our brains related to our sense of smell.

Participants were given minty and citrusy odors to sniff, which had been labeled with two words; for example, mint-menthol or eucalyptus-menthol. While sniffing, participants were scanned using an ultrahigh-field (7-tesla) functional MRI (fMRI) machine.

— Read more in Naming Scents: How Labels Shape Our Perception of Odors at Neuroscience News.

A faint note of horse piss

Posted by Robin on 11 May 2024 7 Comments

Discovering that entrepreneur Estée Lauder once rejected an entire scent because she detected a faint note of horse piss was not on my bingo card for 2024. But according to author Michael Edwards—who highlights this moment in his latest book, American Legends: The Evolution of American Fragrances—the colorful anecdote helps Lauder seem more relatable to those of us who know her exclusively as beauty royalty.

— Read more in American Legends Reveals the Backstories Behind Some of Your Favorite Scents at Harper's Bazaar. (And you can see a partial list of the fragrances covered by the book here.)

It’s an interesting question. American fragrances, when you smell them close up, they’re not always that pretty, but in the air they resonate. That’s the American spirit. Estée Lauder believed that women expect American fragrances to start the way they end. She had little patience with this idea of top notes, of fragrances changing over time: It has to be straight, she believed. It has to be direct.

— Michael Edwards on the difference between American and French perfumes. Read more in Spotlight: Michael Edwards, Debuts American Legends at Fragrance Foundation Accords.

“To the French, perfume is liquid art; to the Italians, liquid style; to the Americans, liquid money,” Edwards said.

— Read more in A Journey Through American Fragrance with Michael Edwards at FIT Newsroom.

They didn’t want anyone to feel assaulted

Posted by Robin on 10 May 2024 2 Comments

Apparently the smells made the museum very nervous! They didn’t want anyone to feel assaulted by having to endure the scent of human hair from a hat, and so on. Personally, I very much enjoyed the pat-’n-sniff wall in the “Specter of the Rose” gallery, which allows a visitor to release the smells that have been lifted from a Paul Poiret dress and pair of House of Drecoll gowns and embedded in the paint.

— The New York Times reviews The Costume Institute’s spring 2024 exhibition, Sleeping Beauties: Reawakening Fashion (for which Sissel Tolaas did the interactive fragrances). Read more in At the Met, Sleeping Beauty Wakes Up in the Chemistry Lab.

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