Irina Shayk and Jon Kortajarena, boating for Michael Kors Pour Femme and Pour Homme.
They all want it
“It’s like a status thing right now — they all want it,” she said. “Just like the girls want this high-end skin care and body care, this is like the boys’ version.”
Teenage boys have long turned to mists and sprays to drown out the first whiffs of puberty, but some even younger adolescents — whose parents have the cash, that is — are now becoming infatuated by designer colognes with price tags in the hundreds of dollars.
— Read more in When Did Teen Boys Get a Nose for $300 Cologne? at The New York Times.
Free to be who you really are
Timothée Chalamet, directed by Martin Scorsese, for Bleu de Chanel. (If you missed the Nights in White Satin spot, it is here.)
Mandarin x 2
A quick spot for Acqua di Parma Mandarino di Sicilia, followed by (below the jump) another for Mandarino Millesimato 2022.
Salon scents
Niche perfumes, or what Chinese shoppers refer to as “salon scents,” are having a moment as younger consumers look to stand out from the crowd.
Even though global players such as Chanel, Dior and Hermès still dominate the market, niche perfume brands such as Documents and To Summer have captured a new crop of shoppers who crave scents that reflect Chinese traditional culture, which is in sync with fashion trends like New Chinese style.
— Read more in Niche Perfume Brands Are Capturing Chinese Shoppers with Scents That Create a ‘Persona’ at Women's Wear Daily via Yahoo.