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Browsing by category: perfume books

The Scent of Desire: Discovering Our Enigmatic Sense of Smell by Rachel Herz

Posted by Marcello on 2 December 2007 5 Comments

The Scent of Desire by Rachel HerzI've been looking forward to Rachel Herz' book for a long time. I found out about her work on the psychology of smell several years ago, and although I never got around to reading her academic work (published in reputable journals like the American Journal of Psychology and Chemical Senses), I did keep track of her frequent interviews in the popular media. The Scent of Desire is her first book, and tackles a wide range of questions on the relation between emotion and olfaction. From odor-emotional conditioning and olfactive memory to cultural differences in odor familiarity, Herz explains how odors influence our social relationships and mental health.

Smell is both a detector of danger, and a vehicle of desire. As the title suggests, The Scent of Desire is primarily focused on the latter. The author's basic premise is that emotional experience and the sense of smell are fundamentally interconnected…

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Chandler Burr’s The Perfect Scent ~ perfume books

Posted by Robin on 9 November 2007 8 Comments

Chandler Burr The Perfect ScentChandler Burr's upcoming book, The Perfect Scent: A Year Inside the Perfume Industry in Paris and New York, is now available for pre-order at Amazon:

…a stylish, fascinating, unprecedented insider's view of an industry and its charismatic characters. No journalist has ever been allowed into the ultrasecretive, highly pressured process of originating a perfume. But Chandler Burr, the New York Times perfume critic, spent a year behind the scenes observing the creation of two major fragrances…

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Storia di un naso, by Laura Tonatto and Alessandra Montrucchio ~ perfume books

Posted by Marcello on 4 November 2007 8 Comments

Storia di un naso by Laura TonattoI’m always interested in learning more about the personal background of a perfumer. Why did they choose their profession? What did it take to fulfill their ambition? Storia di un naso (“the story of a nose”) gives a first-hand insight in the life and works of Laura Tonatto, who is perhaps best known as the nose behind the Carthusia line. Since most Now Smell This readers don’t read Italian, I’ll give you a short biographical sketch of her life as narrated in this book.

Laura’s story starts in her native city of Turin, right after high school graduation. It was the summer of 1982, and Italy was a struggling nation. Social tensions, a languishing economy, the long arm of organized crime, and the fear of domestic terrorism were the recipe for a dreadful reality that even the World Cup Football tournament couldn’t erase. Laura’s only wish was to escape from her depressing hometown. She wanted to travel abroad, to a warm place with friendly people. The Tonatto family had relatives in Cairo, so Egypt was a sensible choice. With her parents’ consent, and the promise to be back in time for her first semester in law school, young Laura took off…

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Perfume on the radio: Rachel Herz

Posted by Robin on 12 October 2007 6 Comments

The Scent of Desire by Rachel HerzOn yesterday’s Diane Rehm show, guest host Susan Page talked to Rachel Herz, author of The Scent of Desire: Discovering Our Enigmatic Sense of Smell:

The first and definitive book on the psychology of smell, The Scent of Desire traces the importance of smell in our lives, from nourishment to procreation…

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Le Parfum by Jean-Claude Ellena ~ perfume books

Posted by Marcello on 1 October 2007 34 Comments

Jean Claude Ellena Le ParfumOne of the most thoughtful and polemical writings on perfumery, Edmond Roudnitska’s booklet Le Parfum, sadly went out of print a few years ago. Although a classic in its own right, it showed too many signs of old age to be reproposed to the general public in the “Que sais-je”-series. To fill this unforgivable void, the publishers asked Jean-Claude Ellena to write a new booklet on perfumery under the same title. And much to my personal delight, it’s finally available: I got my copy through French online bookstore fnac.

If you expect this new title to be the 2.0 version of its famous predecessor, you’re in for a big disappointment. Ellena has his own story to tell: whereas Roudnitska’s booklet was first and foremost a critical pamphlet (convincing lawmakers to attribute official artistic status to perfumery, in order to protect it from plagiarism), Ellena primarily focuses on his personal experiences in the field, leading us through some of his well-known creations to explain what he regards as the essence of his profession…

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