It’s invention run amok, marketing gone mad, the odoriferous emblem of commercialism without compunction or bounds. It’s the transformation of an illusion — there isn’t any spice called pumpkin, nor any pumpkin this spicy — into a reality.
— Frank Bruni of The New York Times turns his attention from politics to pumpkin spice (although be warned he does also talk politics) in Will Pumpkin Spice Destroy Us All?


