As an icebreaker at a party, I made people smell me with this scent on. My partner was the first person to notice that the dominant note was sugary icing. I was expecting a sea smell: salt, seaweed, dead fish—something pungent, musky, umami. Instead, I got Magnolia Bakery with a base note of potpourri. 

— The staff of Orion Nature Quarterly try Zoologist fragrances; the above is the reaction to Squid. Read more in Eau de Animale: An ecosystem of scents from Zoologist Perfumes.