Loewe will launch Aire Loco, a new fresh floral perfume for women, this month. The name is a play on the 1985 Aire Loewe fragrance, and the advertising will feature “a model spying on men through a peep hole and licking champagne off her body”.
Aire Loco was developed by perfumers Carlos Benaïm and Yves Cassar…
As long as I'm buying a perfume anyway, I'd just as soon have it in a pretty bottle — I mean, why not? And if I'm dithering over whether or not to buy something, a pretty bottle might just push me over the edge. Still, I'm not what you'd call a bottle hound. I've never bought anything just for the bottle before, and ultra-luxe packaging doesn't generally interest me beyond the fun of oohing and aahing over the picture. I'd certainly never pay extra for it if the scent was available in a cheaper version, and fragrances that are only available in ultra-luxe trappings set off my worst cynical leanings. I'm not entirely immune to “must have it” perfume packaging, though: turns out all you have to do is suspend 5 molded plastic doll's heads inside a cardboard gift box with a clear plastic top, and I'm a goner.
Yep, I'm here to admit that I smelled all five of Gwen Stefani's new Harajuku Lovers fragrances, found them generally wanting, took a good look at the coffret of solid perfumes and had one paid for, wrapped in tissue and ready to go in a matter of minutes…
As previously reported, Patrick Dempsey, the star of Grey's Anatomy, will be launching a new fragrance for men in conjunction with Avon. Patrick Dempsey Unscripted will debut in November under the tag line “Follow Your Passion”:
Dempsey played a leading role in the development of Patrick Dempsey Unscripted and was intimately involved with the concept, name, package and olfactive notes…
Gwen Stefani will follow up on last year’s L.A.M.B. L fragrance with a collection of five fragrances, Harajuku Lovers. The scents are topped with dolls representing Stefani plus her four backup dancers, the “Harajuku Girls“, and reflecting the youth oriented street style of the Harajuku district in Tokyo.
The fragrances are…
Avon and Emanuel Ungaro will collaborate to launch a new duo of fragrances, U by Ungaro for Her and U by Ungaro for Him, this coming August. The scents will be fronted by actress Reese Witherspoon.
Avon U by Ungaro For Her was developed by perfumers Jean Marc Chaillan and Loc Dong, and the “fresh, woody floral” includes notes of bergamot blossom, freesia, pepper blossom, acacia aura, lotus flower, osmanthus, iris, sandalwood and musk…