There are some oddball niche lines out there, but it’s hard to imagine any other mainstream brand the size of Lush — much less a mall chain the size of Lush (over 900 stores) — launching a fragrance collection under the name Death, Decay and Renewal. The individual fragrance descriptions emphasize the renewal part as much as the death and decay part (the collection is “inspired by the cyclical nature of life”, and do watch out for that ear worm), but still, it would be a surprise from anybody else.
Even then, I didn’t necessarily expect Death & Decay, one of the nine scents in the series,1 to smell quite so much like, well, death and decay…
