
Tommy Hilfiger will launch Loud, a new duo of fragrances “built around a music proposition and aimed at Gen-Y users”; Loud For Her and Loud For Him also tie into Hilfiger’s Get Loud denim campaign…
Posted by Robin on 33 Comments

Tommy Hilfiger will launch Loud, a new duo of fragrances “built around a music proposition and aimed at Gen-Y users”; Loud For Her and Loud For Him also tie into Hilfiger’s Get Loud denim campaign…
Posted by Jessica on 72 Comments


In its promotional description of Coup de Foudre, Parfums DelRae promises that “regardless of your previous ‘rose’ experience, it is ‘love at first sight.'” I’m always a little amused when new rose-inspired fragrances take this slightly defensive stance, as though we all carry negative preconceptions of rose perfumes and need to be reassured that this flower is actually very beautiful, sensual, and yes, “modern.” I wore my first rose fragrance when I was about eight years old — it was Avon’s Roses, Roses and it was memorably contained in a pig-shaped bottle — and I’ve never turned away from roses, so Coup de Foudre is preaching to the converted, in my case.
Coup de Foudre starts off as a just-picked rose and then turns gently romantic. Parfums DelRae mentions its use of true Rose de Mai from Grasse, in a composition that allows the raw material to shine through, and the natural rose note is definitely evident. It’s bright and clear, with hints of lemon and mint…
Posted by Robin on 53 Comments

Parfums DelRae has launched Coup de Foudre, the line’s seventh fragrance for women:
DelRae’s objective with ‘Coup de Foudre’ was to create a perfume that captures the ultimate beauty of the rose…
Posted by Robin on 86 Comments

Marc Jacobs will launch Bang, a new fragrance for men, in late July. The designer (see above) has posed nude on a bed of silver mylar, noting that “We tried it with clothes, but it didn’t work”; another version of the ad shows Jacobs from the shoulders up, holding the bottle near his face…
Posted by Angela on 147 Comments

Just as everyone’s clothing wardrobe benefits from a few low-key, comfortable items to pull on without thinking, perfume wardrobes need the same. Can you imagine how it would be to open the closet and find a row of late-1950s silk brocade Scaasi cocktail dresses? A dream come true! But what if they were all you had to wear? Before long you’d be desperate for a pair of well worn Levis and a cashmere sweater. I can easily see Parfums DelRae Mythique becoming my daily comfort wear.
Perfumer Yann Vasnier worked with DelRae Roth to create Mythique in 2009. Roth’s vision of Mythique was inspired by a painting of Diane de Poitiers, French king Henri II’s mistress and one-time owner of Chenonceau, a Loire Valley chateau with a dramatic, two-story gallery on stone arches extending over the Cher river (click here for a virtual tour). Roth mentions Diane de Poitier’s beauty, horsemanship, and habit of wearing only black and white as part of her fascination.
Others might find more interest in the fact that Diane was 19 years older than Henri II. Diane started her career in the royal household as Henri’s governess. When Henri turned 19, their relationship changed…