Marc Jacobs gets lots of media coverage, but interviewers seem most interested in Jacobs’ weight. Though I’m impressed by Jacobs’ candor, isn’t he bored with talking about his appearance: his workout routine; his colon-saving diet*; his hair transplants; his tattoos and grooming rituals? Jacobs needs a PR maven who’ll demand a moratorium on all weight-loss talk…after all, Jacobs lost his “excess” pounds years ago.

The launch of Jacobs new men’s fragrance, Bang, has (at last!) given him something new to talk about — even as he uses Bang’s debut to show his half-naked body in perfume ads and magazine spreads (see this month’s Calvin Klein interview with Jacobs in Harper’s Bazaar for a “plumber shot” of Jacobs’ rear end…or don’t).

Let’s begin with the name of Jacobs’ new fragrance — Bang. There are certainly the “Wham!” “Bam!” “Pow!” connotations (the “banged up” Bang bottle), but there’s also the X-rated “bang” (sexual intercourse). Guess which direction the Bang PR materials go? Sex! There’s a rather juvenile Facebook game hosted on the Bang website called “Bang You’re It!” Quoting the press release: “‘Bang You’re It!’ is free for interpretation and allows users to bang friends’ profile pictures and get banged in return in order to rack up points. By banging someone, you are essentially banging their profile picture with the same impacted look as the Bang fragrance bottle…Get banged by people from other countries. Get banged after midnight.” Do ADULTS “bang each other” on this Facebook page? Off I went to find out…

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