This scent is more feminine and more excessive than past launches. It has an explosion of joie de vivre that is quite unique for us, and uses a lot more color…

Up until now, we have explored the more traditional and classic side of Prada, but the brand is much more than that.¹

Prada Candy incarnates the new Prada woman: she’s daring, sensual, full of life and implosive. The perfume is named after this seductive and joyful girl who is running wild.

The first two statements about the new Prada Candy were made by representatives from Puig, the company that holds the fragrance license for Prada. The third is from the scent’s description at Neiman Marcus, which has exclusive rights on the fragrance (for the US, anyway) until October. If a seductive and joyful girl running wild — and flashing her hot pink undies, no less — doesn’t sound like the Prada that perfumistas know and love, hey, the times they are a-‘changin, and you probably already guessed that from the name and the packaging and the advertising, all of which is a departure from the muted elegance the perfume house has long been known for.

So I figured I’d detest Prada Candy, but I was pleasantly surprised. They stuck with perfumer Daniela Andrier, who developed most of the Prada fragrance line, and she’s done something that might reasonably be called Candy without being a complete pander-to-the-masses sellout. In fact, while I don’t adore Candy, and it isn’t going straight onto my buy list, I enjoyed wearing it considerably more than the last two feminine efforts from Prada…

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