
Tommy Hilfiger will launch Hilfiger, a new fragrance for men, this coming September. Like Hilfiger’s recent Dreaming fragrance for women, the new scent is meant to appeal to an older, more upscale customer than the line has targeted in the past…
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Tommy Hilfiger will launch Hilfiger, a new fragrance for men, this coming September. Like Hilfiger’s recent Dreaming fragrance for women, the new scent is meant to appeal to an older, more upscale customer than the line has targeted in the past…
Posted by Robin on 5 Comments

Tommy Hilfiger will launch the summer limited edition versions of Tommy and Tommy Girl for 2008 this month (you can see the 2007 versions here). Both fragrances are “decorated” in a beach stripe design…
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Dreaming is the latest fragrance from Tommy Hilfiger, and is meant to appeal to “the Tommy girl grown up”* (but not too grown up: the target market is 18-30). According to Tommy Hilfiger himself…
Tommy Girl is a declaration of independence and Tommy Girl 10, a journey on the open road. Dreaming, on the other hand, captures the sophistication of a woman. It's sensuous, seductive, yet playful and unexpected.**
Dreaming was developed by perfumer Stephen Nilsen, and features peach, tuberose, freesia, white hibiscus, white woods and orris. It smells pretty much like it sounds — this is a fruity floral, sweet and sparkling in the opening, peppery white floral-ish in the heart, cool musky woods with a velvet finish at the end. It is pale and clean throughout…
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Tommy Hilfiger has launched Dreaming, a new fragrance for women…
…inspired by the sensations of falling in love – when the senses override, and your dreams and reality blur into one.
The notes include peach, tuberose, freesia, white hibiscus, white woods and orris. You can watch the Dreaming commercial (starring model Mona Johannesson) at YouTube…
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Tommy Hilfiger will launch Tommy 10 and Tommy Girl 10 in September. The scents are updated variations of the original Tommy and Tommy Girl fragrances:
Tommy Girl 10 has top notes of tart Nantucket cranberry, luscious Marion pear, sweet Pixie tangerine and Indian River grapefruit; a heart of Mississippi magnolia, California honeysuckle and Virginia water lily, and a drydown of Vermont cream, butterscotch and Rocky Mountain birch.
Tommy 10, for men, opens with notes of Seattle rain…