Tom Ford on Tom Ford Feu de Soleil.
Tom Ford Soleil de Feu ~ new fragrance
Tom Ford has launched Soleil de Feu, a new unisex fragrance in the Tom Ford Private Blend collection. Soleil de Feu is the fourth in the series that includes 2015’s Soleil Blanc, 2019’s Soleil Neige and 2021’s Soleil Brûlant…
Rare, unexpected
The Tom-Fordish (possibly NSFW) spot for Tom Ford Cherry Smoke and Electric Cherry.
Tom Ford Cherry Smoke & Electric Cherry ~ new fragrances
Tom Ford has launched Cherry Smoke and Electric Cherry, two new unisex fragrances joining Lost Cherry in the Cherry Collection under the Tom Ford Private Blend series…
Strategic value
“The deal has limited impact in the short term, but we think it gives Estée Lauder full control of one of the fastest growing brands in its portfolio and reduces the risk of losing an important franchise if Tom Ford were to go to another suitor,” wrote Andrea Teixeira, lead analyst at J.P. Morgan in her note on the subject. She added that Tom Ford is “well suited” for Estée Lauder because of the strategic value of the brand and the growth opportunities.
— Read more in The Tom Ford acquisition is all about fragrance at Glossy.