For Frenesia Pink, I created a musky-fruity eau de parfum with a rose-litchi impression. A drop of jasmine adds an impression of strawberry. For the first chapter, [with] Fendifrenesia Yellow, I wanted a bright leather note impression with no darkness nor dirtiness. A musky-leather eau de parfum with a daring twist of iris oil, which is very soft, enveloping and comfortable to wear.

— Perfumer Francis Kurkdjian on the fragrances he created for Fendi's Fendifrenesia scented bags. Read more in How a master French perfumer designed a scent for a Fendi icon at Vogue Australia.

Alas, money can’t buy love. But it can buy a sumptuously fragranced Fendi handbag—a close second, to be sure. In a new collaboration, [perfumer Francis] Kurkdjian has teamed up with the storied Roman luxury house and its creative director, Silvia Venturini Fendi, to infuse the label's famed Baguette (arguably the first true It Bag) with a new scent, FendiFrenesia.

— Read more in Francis Kurkdjian and Fendi Partner to Create Perfumed Leather Handbags: “Scent Hits the Brain with No Filter” at W.