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The Eastman Chemical Company has developed a new way to add fragrance to product packaging:
In the Chocolatine prototype the cream is scented with chocolate, vanilla and orange and the jar’s lid disperses a fragrance identical to that of the cream. Although Chocolatine is a fully realised product, it will not be marketed directly. (via cosmeticsinternational)
Upcoming fragrance news from Jan Moran’s Fabulous Fragrances newsletter…
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Coming next year from Kenzo: a new women's fragrance, as yet unnamed, and a new summer limited edition of L'Eau Par Kenzo, Love L'Eau.
Scented billboards? Azzaro is advertising Silver Black in Paris airports using "advertising stations" that "will diffuse the Silver Black scent to a radius of five meters around each station located in proximity to perfumery outlets in the terminals." (both above via cosmeticnews)
The next fragrance from Serge Lutens to join the export range might be named Gris Clair. Thanks to J for passing on the (completely unsubstantiated) rumor!
A new phone from Hyundai for the Chinese market emits the fragrance of your choice when you open the clamshell. The cost? $1200. (via I4U news) A cheaper option: Lenovo's Perfume Phone, which works by "heating a small chamber filled with a few drops of a favorite fragrance, infusing your wrist (or purse or pocket) whenever the phone is turned on." It's a bargain at around $200, but again, only in China. (via Fortune link no longer working, sorry)
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David Beckham's new fragrance, Instinct, is selling like hotcakes in the UK (link to article no longer working, sorry!).
Wish your cellphone would emit an odor whenever you got a phone call? Done.
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Today is the 12th annual Sense of Smell day, and the Sense of Smell Institute is sponsoring events at a number of children's museums and science centers across the United States. For more information, see here.
From an article on wearable tech in NY NewsDay (sorry, link no longer working):
The microfiber in Puma's Naughty 1 Active Cat workout wear, new this season, releases a light ginseng fragrance as you sweat, masking odor for up to 30 washings.
That is not particularly appealing to me, but the technology is interesting.