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San Francisco will soon have bus shelters…
…infused with the scent of fresh-baked, chocolate-chip cookies.
It’s the brainchild of marketers for the California Milk Processor Board, who are hoping the captive crowds waiting for a bus will be enticed to go home and grab a glass of milk after they take a whiff of the artificial scent and are cued visually with “Got Milk?” advertisements to be posted in the shelters…
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A weird new gadget that plugs into a computer's USB port will...
...concoct a new smell based on the current song that is being played on the radio. It uses 6 perfume compounds which are then mixed together to generate the appropriate smell...The colored lights will change at random intervals for a more soothing experience, while the solenoid valve within sprays just the right amount of perfume in the air for you to catch a whiff.
The Aroma Joule will be sold in Japan (source of all sorts of weird fragrance items) for about $430. (via ubergizmo, link found on gizmodo via davebarry)
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Students at Heriot-Watt University in Edinburgh, Scotland, are working with perfumers at International Flavors & Fragrances (IFF) to create fragranced clothing:
The technology works by binding millions of tiny microcapsules on to a fabric, which set off a sweet-smelling scent with friction and movement.
The fragrance is released gradually and the perfume lasts for 15 to 20 washes…
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I read recently in Luxist that the Westin Hotel chain is using magazine scent strips to advertise their new signature scent: “White Tea. The Calming New Scent of Westin”, which according to Brandweek will be “faintly wafting this spring in Westin properties worldwide”. Sure enough, there is a strip in my latest New Yorker. It smells vaguely like a cross between Bvlgari's Green tea and White tea fragrances, and I would venture to guess that it isn't all that different from the lemongrass and green tea fragrance used at Omni hotels. More hotel scenting news:
Hard Rock Hotel's lobby in Orlando has “Ocean” scent, and the hotel draws visitors to the ice cream store on the ground level by blasting a “`Waffle Cone”' scent up the stairway. (via Washington Post)
A brief perusal of Scentair's website (Scentair produces the scenting systems that make all this public fragrancing possible) reveals several other interesting uses of fragrance as a marketing tool…
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Been wanting a new Rosine perfume? Here is good reason to cave: scientists at Kanebo, the Japanese cosmetics company, have determined that smelling the fragrance of roses can…