There's something in the air along a busy local road, and for once, it's not just exhaust fumes: It's the smell of grilled steak, courtesy of what appears to be the nation's first-ever scented highway billboard.
The Bloom grocery chain, part of Salisbury, N.C.-based Food Lion, is aiming to catch shoppers by the nose by wafting black pepper and charcoal smells from the base of a sign along River Highway (N.C. 150) in Mooresville.
— Read more at N.C. sign reaches out to noses on the road at The Sun News. Many thanks to Aimee for the link!
