Next month, Jil Sander will launch Jil Sander Man Absolute, a new interpretation of 2007's Jil Sander Man.
Man Absolute was developed by perfumer Thierry Wasser, who also worked on the original Jil Sander Man. The notes include bergamot, lavender, violet, absinthe, cedar, agar wood and Russian leather…
Guerlain will launch Guerlain Homme, a new fragrance for men developed by perfumer Thierry Wasser (who was recently appointed in-house perfumer at Guerlain), this coming August:
The concept plays on the theme of man’s dual nature: human and animal.
The fragrance is firmly rooted in fresh olfactive territory, which according to Guerlain holds “great potential” for the men’s market…
Christian Dior launched Addict in 2002. They were hoping the name — and the tag line, “Admit it” — would get attention, and they got their wish; although it had been preceded by a lipstick and nail color range under the same name, it was the perfume that got people riled up. “The advertising industry has long been drawn to the low-life look, but the French fashion house Christian Dior has taken it to new depths”, noted NPR's Weekend Edition*. After months of pressure from anti-drug abuse advocacy groups, Dior dropped the tag line and replaced the early ad images that had appeared to glamorize illegal drug use.
Whatever punch the name Addict had in 2002 has been largely diluted by the subsequent flankers — Dior Addict 2 Summer Litchi, anyone? But the Addict juice, a floriental developed by perfumer Thierry Wasser, still packs a wallop…
Perfumer Thierry Wasser will be the new house nose at Guerlain, a position that has been unfilled since the retirement of Jean-Paul Guerlain in 2002:
“This appointment upholds the Guerlain philosophy of entrusting its olfactory creations to a ‘nose’, a tradition that has been followed for almost 180 years,” Guerlain ceo Laurent Boillot said in a statement…
Ok, so anyone who reads Now Smell This regularly already knows I love iris. Prada’s new Infusion d’Iris is only the latest in a long list of iris fragrances that make me swoon, and I’m still mourning Chanel’s 28 La Pausa, which I adore but refuse to buy inasmuch as it is just too costly for such an ephemeral experience.
But I don’t love everything iris…