Stetson has launched Stetson Rich Suede, a new fragrance for men:
Stands the test of time. This men's Stetson Rich Suede cologne is the latest edition of the classic American fragrance. Perfect for any occasion.
The fragrance notes include blue cypress, Florida orange dewdrops, wild blue sage…
As the cashier at Walgreen's rang up my sale, I watched the cash register's display. Stetson — $2.00. (Big sale at the fragrance aisle.) Stetson Black — $2.00. Charlie — DO NOT SELL. The cashier yawned and continued to toss items into my bag. Tabu — DO NOT SELL. I glanced up at her, but she seemed unconcerned and pushed my bag toward me. The last time I got a “do not sell” from the cash register, it was for a recalled bottle of Love's Baby Soft. What has to happen that's so bad that a bottle of drugstore perfume is recalled?
I happy to report that none of the bottles of perfume I bought that day burst spontaneously into flames or ate holes in my skin. In fact, Stetson may be my best two-dollar investment ever…
Who doesn’t love a bargain? I know that I do. So when I saw that Perfumes: The Guide gave Stetson’s Lady Stetson four stars and compared it favorably to Chanel No. 22, I knew I had to try it. A trip to the drugstore and $4.95 later, I had an 11 ml bottle of Lady Stetson cologne spray in my hands.
The name “Lady Stetson” might lead you to believe that it smells like a set from Little House on the Prairie or like something a country western singer might wear. When you couple its name with the fact that it came out in 1986, you might even imagine it smelling like a sort of mega-cowgirl adorned in a rhinestone vest and flipping her bleached curls as she kicks up white ostrich ropers. Instead, Lady Stetson is a peachy, aldehydic floral with a sweet, medium-bodied drydown that might have suited Barbara Eden of I Dream of Jeannie better than Charlene Tilton of Dallas…
Coming this month from Stetson, Stetson Fresh, a new cologne for men fronted by quarterback Tom Brady…
Stetson will launch a second fragrance fronted by country music star Shania Twain this September. Shania Starlight by Stetson follows 2005’s Shania by Stetson, and is intended to “show off a different side of Twain…aiming for a more feminine scent not so closely associated with country music”.
Developed by Givaudan’s Caroline Sabas, the fragrance is described as a “fruity floral” with top notes of mandarin and lemon, apple blossom and white freesia; a heart of star magnolia, dewy gardenia, night blooming jasmine and musk, and a drydown of creamy sandalwood, cashmere woods, sugi wood, tonka and amber…