Sean John Fragrances will launch Sean John, a new fragrance for men, in October…
The game needs me
“A lot of people that were in the fragrance business before, they’re not here anymore, and that’s from the celebrity side and the brand side. Fragrance is an extremely hard business,” he says. When asked why he dared to re-enter the industry now, Combs replied with his trademark confidence: “Because the game needs me.”
— Sean Diddy Combs on why he launched Sean John 3AM. Read more at Diddy's Second Coming: The Music Mogul on Why the Fragrance Game “Needs” Him and How He’s Helping You Get “Laid” at Style.
Sean John 3AM ~ new fragrance
Sean John Fragrances will launch 3AM, a new unisex fragrance, in May. It is the brand’s first scent under new licensing arrangements with Jacavi Beauty Group…
Four celebrity perfumes: Taylor Swift Wonderstruck, Beyonce Pulse, Jessica Simpson I Fancy You & Sean John Empress
Angie’s post yesterday on celebrity fragrances she’d like to see reminded me that I have fallen woefully behind this year on reviewing celebrity fragrances — the real ones that she’d rather not see. So, in the interest of catching up before it’s too late, here are four celebrity fragrance reviews, listed in order from not so very bad to not so very wonderful. In other words, we’re going to start out lukewarm and things are going to go downhill from there; consider yourself warned.
Taylor Swift Wonderstruck
I was wonderstruck reading the recent New Yorker profile on country pop star Taylor Swift. I had heard her name, but had no idea — number 7 on Forbes’ list of Most Powerful Celebrities? More albums sold in the last five years than any other musician? Who knew? Anyway, her debut perfume came out this fall under a licensing deal with Elizabeth Arden, and it’s about what you’d expect: a “charming and sparkling surprise of vibrant fruits, kissed by a bouquet of soft petals and a touch of sweet indulgence.” In other words, it’s a sweet-ish fruity floral with plenty of vanilla in the base, along the lines of Britney Spears Fantasy, and while there’s not much to distinguish it from the two bazillion other variations on Britney Spears Fantasy, it’s perfectly wearable and it’s reasonably age-appropriate for the target market…
Change your life forever
Kelly Rowland (not Kelly Rowland, my mistake!) and Sean Combs for the new Sean John Empress fragrance. Very similar to the I Am King commercial, and they share at least some footage...I would guess it was all shot at the same time.