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The Sensorium

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Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory, interactive fragrance exhibition. The first time open to the public, The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.

[...] The Sensorium™ will be open for a limited engagement at 414 West 14th Street in Manhattan’s Meatpacking District from October 7, 2011 through November 27, 2011.

— Read more at Sephora and Firmenich Partner to Create The Sensorium™, An Immersive Journey through the World of Fragrance, in New York City at PRNewsWire, or check out The Perfume Project in the New York Times. Sweeping hat tip to everyone who sent this in!

Perfume meet & greet: Diane von Furstenberg

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Diane von Furstenberg will be at the following Nordstrom and Sephora locations to introduce her new perfume, Diane by Diane von Furstenberg. Contact the stores for more information:

October 19th – Bellevue, WA @ Nordstrom 7-9pm
October 21st – South Coast Plaza, CA @ Nordstrom 6-8pm
October 27th – Soho, NY @ Sephora 6-8pm
November 1st – Dallas, TX @ Sephora 7-9pm
November 3rd – Aventura, FL @ Sephora 5:30-7:30pm

(via press release)

Aroma jockeys

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A vibrating dance floor and "aroma jockeys" spreading scents are set to bring a new kind of disco experience to London that can be enjoyed by deaf as well as hearing clubbers. [...] The vibrating dance floor responds to the bass frequency of the music. Sign dancers visually interpret the tracks and Signmark, a deaf Finnish rapper, will perform. Video jockeys and DJs will be joined by the aroma jockeys who will aim to convert the emotion of the music into smells.

— "Sencity" debuts in London on October 8 at indigO2; read more at Bet it smells good on the dance floor: Aroma jockeys, sign dancers and vibrating floors at disco for deaf. Hat tip to Bela!

Lavender for Days ~ Sequim Lavender Festival 2011

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My tired nose is on a brief hiatus from perfume-sniffing. Right now, I’m devoting my appreciation of scent to what’s blooming in the garden: mock-orange/Philadelphus (one of those glorious floral aromas that no perfume can duplicate), honey locust trees, roses, wallflowers, gardenia, jasmine, clove-y “pinks,” peonies…and lavender.

West of Seattle, a large area of land near the town of Sequim, Washington, is devoted to lavender production, and I’m heading there next weekend to breathe in lavender’s pungent, herbal aromas. Lavender…in soggy western Washington, you ask? Sequim is located in what residents of Seattle fondly, yearningly call “the rain shadow” of the Olympic Mountains in the Sequim-DungenessValley. Rainfall is usually less than 20 inches a year in the sunny rain shadow, so lavender thrives. As Seattle is the “Paris of the Northwest,” so Sequim is the Provence of the U.S. (Relax! You may laugh!)…

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