An interview with David Moltz of DS & Durga, in conjunction with the Poetry Foundation's Volatile! poetry and scent exhibition.
The putrid odor
The “Exhilarated Room” is a funhouse of crystalline mirrors, like Superman’s Fortress of Solitude, dotted with flower-like patterns and accompanied by the putrid odor of what’s described to me as “Blooming Peony and Cherry.”
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The museum is not a museum at all. It is an elaborate, walk-through advertisement for Glade products, complete with some very attentive brand ambassadors dressed in costume. But the marketing aspect has not stopped visitors from standing in a line that snakes around a luxury mall.
— Jared Keller of the Smithsonian ("Fear and Loathing at the Museum of Feelings") and Katie Rogers of The New York Times ("Selfies and a Sales Pitch at the Museum of Feelings") are not amused by Glade's popup museum in New York City.
Fragrant, fresh-roasted coffee
One particularly effective display shows how perception shifts . Press the top button, and you get a whiff of old, cold coffee, stale grounds in a soggy filter at the end of the day. Press the bottom button, and you get a noseful of real skunkiness, furfuryl mercaptan. But press both buttons at once, and the two unpleasant compounds blend together to evoke fragrant, fresh-roasted coffee.
— The new Museum of Food and Drink in Brooklyn features a number of smelly items in their inaugural exhibit, Flavor: Making It and Faking It. Read more at This Smell Synthesizer Lets You Sniff And Play Flavors Like Music at Popular Science.
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