Italian niche line Santa Maria Novella will launch L’Iris,* the brand’s first fragrance in Eau de Parfum concentration. The new fragrance comes after private equity firm Italmobiliare acquired the brand in 2021…
A new story
A 2 minute spot for Italian niche brand Santa Maria Novella, including the new Rosa Gardenia.
Santa Maria Novella Firenze 1221 Rosa Gardenia ~ new fragrance
Italian niche line Santa Maria Novella has introduced the Firenze 1221 Edition collection, celebrating the brand’s 800 years of history (the monastery was established by Dominican friars in 1221). Firenze 1221 includes seven fragrances from the back catalog (Acqua della Regina aka Acqua di S.M. Novella aka Queen’s Water, Angeli di Firenze, Fresia, Melograno, Pot Pourri, Rosa Novella and Tabacco Toscano) and one new scent: Rosa Gardenia…
The daily lemming
From Santa Maria Novella, a tea cup to match your perfume collection. "Multi-color cup for infusion. Handmade and decorated with natural pigments by master potters in Montelupo Fiorentino. The decorations are accurate reproductions of original designs." $60 at Beautyhabit.
Il Giardino di Santa Maria Novella
A 2 minute video about the Santa Maria Novella Garden.