
John Varvatos has launched John Varvatos Rock Volume One, a new limited edition fragrance for men “inspired by John Varvatos’ passion for rock ’n roll”:
A surprisingly edgy interpretation of the signature John Varvatos scent…
Posted by Robin on 29 Comments

John Varvatos has launched John Varvatos Rock Volume One, a new limited edition fragrance for men “inspired by John Varvatos’ passion for rock ’n roll”:
A surprisingly edgy interpretation of the signature John Varvatos scent…
Posted by Robin on 9 Comments
Elizabeth Arden will launch Green Tea Exotic in April. The new fragrance for women is a flanker to 1999's Elizabeth Arden Green Tea, and follows recent efforts Green Tea Revitalize, Green Tea Tropical and Green Tea Lotus.
Green Tea Exotic was “inspired by the plumeria and hibiscus flowers found in Costa Rica…”
Posted by Kevin on 56 Comments

You’ve probably heard of The Princess and the Pea, but have you heard of The Prince and the Orange Blossom Cologne? Well, the “prince” is me , and though I love the scent of orange blossoms, especially on the tree, it’s been hard for me to find an orange blossom perfume that “sits comfortably” on my skin. I try orange blossom fragrances, one after the other, and think: “too syrupy sweet” “too spicy” “too light” “too feminine” “too powdery” “too sour” “too strident”…too too!
Just in time for spring, John Varvatos is releasing Artisan — a new orange blossom-rich cologne that’s meant to evoke the aroma of pure, fresh, springtime air.* Artisan is Varvatos’ third men’s perfume, and he wanted Artisan to have a “lighter” aroma than his other two fragrances: John Varvatos and Vintage.
Varvatos worked with perfumer Rodrigo Flores-Roux to develop Artisan…
Posted by Robin on 12 Comments


Diesel will launch Only The Brave (shown above left), a new fragrance for men, in March, although it is not expected to reach the US until May. The new fragrance was named for Diesel founder Renzo Rosso’s Italian holding company and his charitable foundation, both of which have the same name. The bottle is modeled after Rosso’s fist…
Posted by Robin on 74 Comments


At this point, I think we can all safely ignore news sources that tell us that the celebrity fragrance trend is over, no? And clearly, the days when a little personal trouble might hurt a celebrity’s market appeal are long gone; on the contrary, one might assume the more trouble the better — Paris Hilton, I suppose, qualifies as Exhibit A, although Britney Spears has certainly given her a run for the money (pardon the pun).
Britney’s latest entry, Hidden Fantasy, is the first celebrity scent to hit the perfume counters this year. It’s the second flanker to 2005’s Britney Spears Fantasy, the first being 2007’s Midnight Fantasy. My feelings about Fantasy are not all that different now than they were when I tried it shortly after its release:
Given that my expectations were low, I was pleasantly surprised. I wouldn’t go so far as to say that I like it, but I don’t hate it, and if given the choice between this and say, Miss Dior Cherie, I would pick Fantasy.
At the time, I was just starting to explore celebrity fragrances; now that I’ve tried most of what’s been released over the past few years, I’ll qualify the above by noting that Fantasy is considerably better than much of the competition…