Ralph Lauren will launch Polo Red Extreme, a new flanker to 2013’s Polo Red. Polo Red Extreme follows 2015’s Polo Red Intense, and is geared towards a younger audience…
Bunch o’ limited edition collector bottles 2016, part 12
More limited edition collector fragrance bottles, with the usual disclaimers: in most of these cases, the juice is unchanged, just the bottle is “special” (or not, as the case may be), and some of these may not be available in the US. Today’s post includes limited editions from Valentino, Azzedine Alaïa, Viktor & Rolf, Atkinsons and Ralph Lauren.
From Valentino, Donna Eau de Parfum in the “Felt Collector’s Bottle” (although yes, it appears to be a felt collector’s box). “Adorned with felt fabric from the Valentino fashion collections for a sensual touch and an appealing look.” $130 for 100 ml at Bloomingdales…
Precision craftsmanship
A video for The Ralph Lauren Collection Fragrances.
The Ralph Lauren Fragrance Collection ~ new fragrances
Ralph Lauren will launch The Ralph Lauren Collection Fragrances, with 10 unisex fragrances “positioned around the opulent experience of travel”. There are two fragrances each for five destinations: Riviera Dream, Legacy of English Elegance, Song of America, Portrait of New York and Treasures of Safari…
We don’t want to launch another collection of fragrances. Really.
We aren’t coming with a collection of fragrances. We are coming with a collection of experiences. We don’t want to launch another collection of fragrances.
— Guillaume de Lesquen of Ralph Lauren Fragrance at L’Oréal USA, on the 10 new luxury fragrances the brand will introduce this week. Via Ralph Lauren Conjures Worlds of Luxury Scent at WWD.