Anytime we smell anything, it elicits some level of emotional response, whether it be just a vague, “I kind of like this, I kind of don’t like this.” And it can go as deep as triggering the traumatic flashback for someone with PTSD, to bringing us to a state of sublime calm and joy or ecstasy or whatever the case might be just as a function of what that particular scent means to us as a function of our prior association with it and the emotion that is grounded to it.
— Read more in Ten Minutes with Rachel Herz: On Smell at MoMA.
I've been looking forward to Rachel Herz' book for a long time. I found out about her work on the psychology of smell several years ago, and although I never got around to reading her academic work (published in reputable journals like the American Journal of Psychology and Chemical Senses), I did keep track of her frequent interviews in the popular media. The Scent of Desire is her first book, and tackles a wide range of questions on the relation between emotion and olfaction. From odor-emotional conditioning and olfactive memory to cultural differences in odor familiarity, Herz explains how odors influence our social relationships and mental health.