Is that a whiff of beer hops? You’re in Ebisu. Warm crepes? That’ll be Harajuku. Smell an ocean breeze? Hamamatsu-cho awaits.
If all goes according to plan, all 30 stations on the Yamanote, Tokyo’s central loop line, will have unique “scent alerts” functioning much like the current platform melodies.
— East Japan Railway Co experiments with scent as a cue that it's time to get off the train. Read more at ‘Scent alerts’ for train stations set to cue JR’s distracted commuters at The Japan Times.
Unsound music festival has commissioned perfumes inspired by experimental electronic music. The German perfumer Geza Schoen will create three fragrances based on compositions by Montreal sound artist and musician Tim Hecker, London-based Kode9 and Australian-born, Iceland-based composer Ben Frost.
— The scents will be introduced at Unsound New York later this month, and will be available commercially later this year. Read more at Unsound music festival commissions club-inspired fragrances at The Guardian.
Of all the things that stood out at Prabal Gurung’s show last year - the clear plastic curtain, the satiny pencil skirts, the mannequinlike models - fashion editors still recall the one thing they could not see: the smell. The runway show, which took place at the Skylight at Moynihan Station, was scented with a syrupy sweet perfume, which had some in the front row holding their noses.
— A rundown on the scented runways of Fashion Week, at the New York Times: A Generous Spritz to Set the Mood.
McCain, the world’s largest producer of frozen French fries, has created a potato-scented taxi to advertise their “ready baked jackets” (frozen baked potatoes that cook in 5 minutes) in the UK…
The changing rooms look like cabanas, beach sounds waft from the speaker system, and the imaging machine is disguised as a giant sand castle. The piece de resistance? The place is perfumed with Ocean Breeze, a scent meant to evoke a seaside vacation.
— Florida Hospital Celebration Health tries to make your MRI more enjoyable; from The New Muzak: Scent Marketing, at Smart Money.