Pinrose has launched Mystical Misfit, a new fragrance for women…
What’s in a name
Shumate and Luby [of Pinrose] noticed that although the fragrance Sugar Bandit was neither their worst- nor best-seller, it had the highest re-purchase rate. Clearly, customers liked the scent, but something about the marketing was off.
“We realized that the name might be holding it back a little bit,” says Luby. After renaming it Secret Genius (described as “perfect for hatching plans and sneaking kisses”), sales took off, and it’s now their No. 1 best-seller.
— Read more at Here's Why Perfume Descriptions Are Never About Smell at Racked.
Pinrose Sun Saint & Lil’ Dipper ~ new perfumes
Pinrose has adopted new packaging, and introduced two new fragrances for women, Sun Saint and Lil’ Dipper…
Pinrose Merry Maker, Pillowtalk Poet & Tambourine Dreamer ~ fragrance reviews
I can’t believe I’m starting a review with the words, “I was sitting at the hair salon, flipping through a back issue of Cosmopolitan magazine…” but there’s a first time for everything, so: I was sitting at the hair salon, flipping through a back issue of Cosmopolitan magazine, and I stopped short at an article titled “Click…Then Sniff.”1 Apparently “tech is turning fragrance on its head,” and the way we shop for fragrance — which is “ultimately an emotional purchase,” in case you didn’t know — is being revolutionized. How?! I needed to know.
The explanation was pretty dull and familiar to anyone who has been interested in perfume for the past decade-plus: through approaches like sample programs, visual imagery and exclusivity. (To translate that back into 2005 terminology: swapping, illustrated blog posts and Serge Lutens bell jars.) One of the article’s featured brands was Pinrose, which started as a “try-at-home” perfume line but has since branched out into brick-and-mortar stores…
Pinrose Gilded Fox & Wild Child ~ new perfumes
Pinrose has launched two new fragrances for women, Gilded Fox and Wild Child…