US researchers deployed a laboratory version of a male sea lamprey pheromone to trick ovulating females into swimming upstream into traps.

The sea lamprey, sometimes dubbed the "vampire fish", has parasitised native species of the Great Lakes since its accidental introduction in the 1800s.

[...] This is thought to be the first time that pheromones have been shown to be the basis of a possible way of controlling animal pests other than insects.

— From Sex smell lures 'vampire' to doom at BBC News.

When I was a kid, kids didn't smell. At least, they didn't smell like anything other than kids. And there wasn't anything like "body spray" for boys. You had "Right Guard" deodorant, which had a purpose and was forced upon you at a certain age by parents, and aftershave, which was only to be used "after" you were old enough to shave.

— Columnist Peter McKay in Boys stockpile from grooming aisle (link no longer active, sorry!), in which his son purchases, among other things, Axe Voodoo. And in possibly related news:

Female lab mice tend to be docile, passive creatures. But by either genetically shutting down or surgically removing their ability to smell pheromones, scientists transformed them into aggressive, pelvic-thrusting, vocalizing lotharios—without any significant rise in testosterone or other steroid hormones.

— Read the rest in Scientific American.