At industry gatherings over the past year, I have been pulled aside countless times by perfumers and other fragrance industry colleagues and asked what I make of fragrance critics and bloggers. These colleagues tend to be filled with a mix of anxiety, irritation and distaste born of a sense of being either misunderstood or misrepresented in venues outside of the industry’s control. While I share many of these misgivings, one cannot paint with too wide a brush or ignore the fact that new media has changed the playing field for all of human communication and interaction—and it’s not changing back.

— Jeb Gleason-Allured, the editor of Perfumer & Flavorist magazine, from Everyone’s a Critic: Are Fragrance Bloggers and Critics Good for the Industry? at GCI. (found via 1000 Fragrances)