French actor Alain Delon in the latest ad for Christian Dior’s iconic fragrance for men, Eau Sauvage. According to Dior, Delon is a “living myth” and thus a perfect fit for the enduring classic.
Delon was born in 1935; the photo used in the ad was taken in 1966, the year Eau Sauvage launched…
In 1950, Cosmopolitan magazine looked a lot different than today's Cosmopolitan, but the audience seems to have been the same then as it is now: young, single women without a lot of money. Unlike Harper's Bazaar and Vogue, which catered to women who had, or at least aspired to, charge-o-plates at Bergdorf's, Cosmopolitan was aimed at the working class woman. I already had a Harper's Bazaar from 1938 that was chock full of perfume ads. How would Cosmopolitan treat perfume twelve years later?
If my issue is any indicator, perfume was a luxury item to Cosmopolitan's readers. It was exotic, expensive, and less important than a fully stocked bar, routing Communism, or finding a husband…
Here it is, the new Sofia Coppola spot for Miss Dior Chérie, starring model Maryna Linchuk. The music is Brigitte Bardot singing Moi, Je Joue.
I'm still kind of fond of the fake version, myself. New print ads below the jump as well.
Every women would like to be thought of as angelic, I think, but shouldn’t be afraid of showing your strengths either.
That's Naomi Watts, quoted in Vanity Fair earlier this year after being named as the new face of Thierry Mugler's iconic Angel fragrance. Here's the first print ad; look for television advertising (and a new bath & body line) this fall. (via vogue.fr)…
Jacqueline Johnson's Classic Perfume Advertising features a collection of 370 color prints published in American and French magazines between 1920 and 1970. I’ve always admired the work of illustrators from the 1920s and ‘30s, so when I found this book on Amazon for a little under $29, I didn't think twice about ordering it. Although there are many print ad collections on the net nowadays, I prefer to browse through them in a nice, large book. I was also curious about the stories behind these ads, the people who created them, and the impact they had on the public. How did time affect universal themes in perfume advertising, like romance, sensuality, luxury, and elegance? I had high hopes for this book, and was really looking forward to it. But when my copy finally came in the mail, I couldn’t help feeling disappointed.
What you get for your 29 dollars is a book with a lot of beautiful illustrations indeed…