
Vera Wang will launch Lovestruck Floral Rush, a new flanker to 2011’s Lovestruck, in August. Like Lovestruck, Lovestruck Floral Rush will be fronted by actress Leighton Meester…
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Vera Wang will launch Lovestruck Floral Rush, a new flanker to 2011’s Lovestruck, in August. Like Lovestruck, Lovestruck Floral Rush will be fronted by actress Leighton Meester…
Posted by Robin on 12 Comments

Avon has launched another collaboration with designer Christian Lacroix (see Rouge & Noir, Absynthe Her & Absynthe Him): Nuit de Christian Lacroix…
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Activist and MacArthur Award winner Majora Carter has developed a new fragrance, L’Eau Verte du Bronx du Sud, and wants to use it to scent the hallways and public areas of the Saint Thomas apartments in the Bronx:
The celebrated founder of Sustainable South Bronx partnered with Parisian perfumer Pascal Gaurin, creator of Vera Wang for Men, and Bruno Jovanovic…
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Very Hollywood is the latest perfume for women from Michael Kors. It’s meant to evoke the idea of Hollywood glamour: the bottle (see detail below) recalls the flashbulbs on old-style cameras, and the ad spot features “stars” surrounded by paparazzi on the red carpet. Kors called it the “most glamorous, indulgent scent we’ve ever done”.1
Remember Michael by Michael Kors? It came out in 2000, very nearly eons ago in perfume-land, and for awhile it seemed like women everywhere were wearing it. I still smell it on the street occasionally, and I think it’s pretty, although as I said when I reviewed it, I prefer to smell it from afar and not on my own person. Anyway, they’ve updated it several times: there was Michael Sheer, and then Very Michael Kors, and then Michael Kors Very Pretty. I bring this up only because after smelling Very Hollywood, I’m tempted to think the brief called for “a version of Michael that young girls would wear in 2009”, since Michael is, after all, not really the sort of perfume young girls go for these days.
Very Hollywood was developed by perfumers Laurent Le Guernec (who created the original Michael) and Pascal Gaurin, and it’s considerably more au courant. The opening is bright, fruity, sparkly and pink…